About / Why Brands Work With Me

As both a brand strategist and a creator, I understand what kind of content actually moves people

…not just what looks good on a feed. For the past three years I've built personal brands and founder-led content strategies, while spending years before that studying the social and creative strategy space from inside a corporate role. I'm a sponge by nature constantly learning, testing, and staying close to where culture, content, and technology are heading next. It's why friends and clients come to me when they need a real opinion on tech, wellness, or what's actually worth paying attention to.

I create UGC for SaaS, creator tools, fitness, lifestyle, and wellness brands, the categories I genuinely use, study, and care about. My work spans demos, talking heads, natural lifestyle moments, and storytelling-led content built for TikTok and Instagram.

Whether you're a small team or an established brand, I'll help you create content that feels native to the platform, true to your product, and built to convert.